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DAN HOLLINGS ON MOBILE MARKETING:
If people carried connected Computers & TVs everywhere they went; Mobile marketing wouldn't stand a chance. Funny how most businesses and marketers think their customers do.DAN HOLLINGS ON MOBILE MARKETING:
The worlds biggest marketing blunder is happening today, right before our eyes. Businesses, marketers and web site owners are miniaturizing their web sites so they'll fit on a Mobile device - WRONG! It's not the size that matters, and even the iPhone can't magically morph the proper solution; it's the visitors psychology and environment that should dictate the marketing - yes, it's the situation, not size that matters most.DAN HOLLINGS ON MOBILE MARKETING:
94% of SMS messages are viewed, 62% are remembered and 22% of value-add messages are forwarded to friends - yet I'm still looking for a business owner that has tapped TEXT messaging as a part of there marketing strategy. I know they're out there, but they are the rare exception, not the rule.MORE MARKETING QUOTES >>>
