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DAN HOLLINGS ON ONLINE - OFFLINE MARKETING:
Many people think that mentioning a home page web address to radio, TV or print is good marketing. These same people might just as well add 9 zero's on a $1 bill and try getting their bank to hand over a million bucks. It's not adding a web address that matters, it's bridging your potential customer to the next logical step in your marketing path.DAN HOLLINGS ON ONLINE - OFFLINE MARKETING:
DoubleClick in association w/ Microsoft surveyed 1000 moms... 57% gathered information online before making purchases offline. I can only assume that the other 43% were locked in their homes by their husbands, because the biggest boon to offline sales is online reviews and online marketing - next time, let's survey the guys.DAN HOLLINGS ON MOBILE MARKETING:
The fastest way to get in any customers pants is Mobile marketing; with their permission, of course.MORE MARKETING QUOTES >>>
